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Accesso Technology enters into a new partnership with Google

Accesso Technology enters into a new partnership with Google

Wed 10 Oct 2018 07:46 by about : operational news - 0 Comments - 768 words

accesso Technology Group plc (AIM: ACSO)the premier technology solutions provider to leisure, entertainment, cultural and hospitality markets, today announces it has partnered with Google to connectaccesso clients with Google users through a new customer engagement channel.


The partnership, beginning in late Autumn 2018, will enable accessoclients to make their inventory bookable via Google Search, Maps, and Assistant. Users will now see a clickable "Find Tickets" button in their search results which links to the Ingresso platform, enabling them to purchase accesso-supported inventory directly through the world's largest and most powerful search engine.


From theme parks, to museums, to live events, Google users will have the option to seamlessly purchase tickets from hundreds of attractions within accesso's robust client portfolio. The option to extend reach through Reserve with Google will come at no additional cost to accessoclients utilising the Ingresso platform.


The 2017 acquisition of Ingresso marked accesso's entrance into the ticketing distribution space, and today's announcement marks a major step forward on its strategic path. As consumers increasingly put their faith in aggregators of ticketing inventory, like Google, this agreement represents a significant vote of confidence and display of trust in theIngresso brand.


Paul Noland, CEO of accesso, commented:


"This partnership demonstrates the progress we are making along our strategic path to transform the fragmented market for the distribution of entertainment and leisure tickets. This integration through Reserve with Google speaks to the ever-evolving ways guests purchase ticket to their favourite venues around the globe. As a supported scheduling partner of Reserve with Google, we're excited for this opportunity to provide added value to our clients" 


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